![]() The story of interactivity in live content might have ended there, but the live content market has experienced some radical changes in recent years. Click map muxy overlay tv#Undertaking a project like that is a big, expensive risk with an uncertain payoff that TV networks and other traditional live content producers haven’t been interested in taking. However, we haven’t seen too much of this happening - which I have been told by engineers is because mobile app development is difficult and costly, especially for an unproven idea that might amount to nothing. Smartphones, though, provide the opportunity for companies and networks to build apps that connect directly with broadcasts, enabling a nearly infinite amount and variety of approved interactions. An SMS-based system relies on an audience to send one or two word text messages at most a few times during a program. The advent of smartphones added a whole new universe of possibilities to the idea of live broadcast interactivity. I remember seeing SMS-based polls during commercial breaks on MTV a decade ago, with the poll results being shown during the next commercial break. American Idol is interactive live TV, with viewers casting votes via text to influence the outcome of the show. A ticker of relevant tweets on cable TV is a way for the viewing audience to interact with the live broadcast, albeit in a heavily moderated way. The concept of adding some kind of interactivity to video has been around for a while and, depending on your definition of interactivity, already exists in a variety of forms. A Brief(ish) History of Interactivity in Live Video Specifically, I will be talking through everything you need to know to understand interactive live video applications, which we at Muxy are calling ILV apps for short. As a result, I’ve gotten pretty good at explaining what Muxy does to outsiders, which is what I will attempt to do in this post. Most people I talk to in my daily life haven’t heard of us and don’t know what we do (#startuplife in a nutshell). Hi there! My name is Sarah and I work at a startup called Muxy. ![]()
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